Senior Data Scientist, Marketing AI

Join Singtel’s newly formed Artificial Intelligence & Data Analytics (AIDA) business unit, a strategic engine accelerating the Group’s AI evolution. As a Senior Data Scientist specializing in Marketing AI, you will play a pivotal role in shaping data‑driven marketing strategies that power next‑generation customer experiences across the region.

About the Role

We are seeking a senior‑level data scientist to lead advanced analytics initiatives that intersect marketing, AI, and business objectives. Working closely with cross‑functional teams, you will translate complex data into actionable insights, drive model development, and influence strategic decisions that enhance campaign performance and customer engagement. This position offers the opportunity to shape the future of AI‑enabled marketing within a leading telecommunications group.

Key Responsibilities

• Design, develop, and deploy predictive and prescriptive models that optimize marketing spend and audience targeting.
• Collaborate with product, creative, and sales teams to embed AI insights into campaign planning and execution.
• Lead end‑to‑end analytics projects, from data acquisition and cleaning to model validation and productionisation.
• Provide technical mentorship to junior analysts and foster a culture of data‑driven decision making.
• Translate complex analytical results into clear, business‑focused narratives for senior stakeholders.

Requirements

• Advanced degree (Master’s or Ph.D.) in Data Science, Computer Science, Statistics, or a related field.
• 8+ years of professional experience in data science, with a strong emphasis on marketing analytics or AI‑driven performance optimization.
• Proficiency in Python and/or R for statistical modelling, machine learning, and data visualisation.
• Hands‑on experience with big data platforms (e.g., Spark, Hadoop) and cloud‑based analytics services.
• Demonstrated success in delivering large‑scale AI projects that drove measurable business outcomes.
• Strong communication skills and the ability to influence cross‑functional decision makers.

What We Offer

Join an innovative team that values continuous learning, technical excellence, and collaborative problem‑solving. You will work in a dynamic environment that supports professional growth and encourages the exploration of cutting‑edge AI solutions to real business challenges.