Manager (Marketing and Recruitment) (contract appt till 31 Dec 2029), OPGPP

The Manager (Marketing and Recruitment) position, offered on a contract basis until 31 December 2029, sits within the Office of Postgraduate Professional Programmes (OPGPP) at Singapore Management University (SMU). This role focuses on branding, digital marketing, and recruitment initiatives that promote the university’s postgraduate professional programmes to prospective students and industry partners.

About the Office of Postgraduate Professional Programmes

OPGPP oversees the strategic promotion and enrolment of SMU’s specialised postgraduate courses designed for working professionals. The office collaborates closely with academic departments, corporate partners, and the broader university community to ensure that programmes meet market needs and uphold the institution’s reputation for academic excellence.

Role Overview

The successful candidate will lead the planning and execution of integrated marketing campaigns that enhance visibility, drive applicant engagement, and support recruitment targets. Working in partnership with the Office of Corporate Communications, the manager will shape the narrative around SMU’s postgraduate offerings and cultivate relationships with key stakeholders.

Key Responsibilities

• Develop and implement multi‑channel digital marketing strategies, including social media, email, and paid advertising, to reach target audiences.
• Plan and execute integrated branding campaigns that align with SMU’s strategic objectives and highlight the unique value of OPGPP programmes.
• Coordinate recruitment activities such as virtual fairs, information sessions, and outreach events, ensuring a seamless candidate experience.
• Analyse campaign performance metrics, prepare reporting dashboards, and adjust tactics to optimise results.
• Collaborate with internal teams — including IT, finance, and academic units — to align marketing initiatives with broader organisational goals.
• Mentor junior marketing staff and oversee the budgeting and resource allocation for marketing projects.

Qualifications and Attributes

Applicants should hold a degree in marketing, communications, or a related field, with relevant experience in digital marketing and recruitment campaigns. Strong project management abilities, creative thinking, and a data‑driven approach are essential. The role demands excellent interpersonal skills and the capacity to influence diverse internal and external partners.