Brand Marketing Strategist - TikTok Shop, Integrated Marketing Campaigns (E-Commerce, Indonesia)

The Brand Marketing team at TikTok Shop is dedicated to creating impactful campaigns and integrated marketing initiatives that drive brand presence, user engagement, and sustainable business growth within the dynamic Indonesian e-commerce landscape. This role is pivotal in shaping the strategic direction and execution of marketing efforts that resonate with the TikTok Shop audience and amplify its competitive edge.

About the Role

As a Brand Marketing Strategist, you will be at the forefront of developing and implementing integrated marketing campaigns designed to elevate the TikTok Shop brand. You will collaborate closely with cross-functional teams spanning content creation, media planning, and customer relationship management (CRM) to ensure cohesive and effective marketing strategies that deliver measurable results.

Key Responsibilities

• Develop and execute integrated marketing campaign strategies aligned with TikTok Shop's brand vision and business objectives for the Indonesian market.
• Collaborate with content, media, and CRM teams to create and manage compelling campaign assets, ensuring brand consistency and campaign effectiveness.
• Contribute to the planning and optimization of media strategies, including digital and potentially traditional channels, to maximize reach and engagement.
• Support the development and execution of CRM initiatives aimed at enhancing customer acquisition, retention, and lifetime value.
• Analyze campaign performance data to measure impact, identify opportunities for improvement, and inform future marketing decisions.
• Provide strategic marketing insights and recommendations to support overall brand positioning and growth initiatives.

Requirements

• Minimum of 3 years of experience in marketing, brand management, or a related field, with a proven track record in developing and executing integrated marketing campaigns.
• Experience working within the e-commerce or digital marketing sector, with a strong understanding of consumer behavior and market dynamics in Indonesia.
• Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
• Strong collaboration and communication skills, with the ability to work effectively across diverse teams and stakeholders.
• Proficiency in marketing analytics tools and a data-driven approach to campaign optimization.
• A passion for understanding emerging digital trends and their application to brand building and customer engagement.