F&B Digital Marketing Manager

Marriott Internationalis seeking a dynamic F&B Digital Marketing Manager to lead our food and beverage marketing initiatives in Surabaya, East Java. This role is pivotal in developing and executing digital strategies that enhance brand visibility, drive customer engagement, and ultimately boost revenue across our F&B outlets. The ideal candidate will possess a deep understanding of the food and beverage industry and leverage digital channels to create compelling campaigns that resonate with our target audience.

About the Role

The F&B Digital Marketing Manager will be responsible for crafting and implementing comprehensive digital marketing plans specifically tailored to our F&B offerings. This includes managing social media presence, optimizing online advertising, analyzing campaign performance, and collaborating with the culinary team to showcase our unique dining experiences. The role requires a blend of creative thinking and analytical skills to measure success and refine strategies continuously.

Key Responsibilities

• Develop and execute integrated digital marketing strategies for F&B outlets, including social media, email marketing, and online advertising campaigns.
• Conduct market research to identify trends and opportunities within the Surabaya food and beverage landscape.
• Manage and optimize digital advertising budgets across platforms like Google Ads, social media, and influencer partnerships.
• Analyze campaign performance data to measure ROI and provide actionable insights for improvement.
• Collaborate with the F&B operations team to ensure marketing materials accurately reflect menu offerings and dining experiences.
• Stay abreast of emerging digital marketing technologies and best practices relevant to the hospitality sector.

Requirements

• Proven experience (minimum 3 years) in digital marketing, with a strong focus on food and beverage or hospitality marketing.
• Excellent understanding of digital marketing channels, including social media management, SEO/SEM, email marketing, and analytics tools.
• Ability to create engaging content for various digital platforms and understand the unique dynamics of the F&B industry.
• Strong analytical skills to interpret data and optimize campaigns for maximum impact.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Relevant bachelor's degree in Marketing, Communications, or a related field.

Marriott International is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of background.