MARKETING STRATEGY

TheMarketing Strategy role at PT Cahaya Optima Karya in Jakarta is pivotal in shaping the company's market approach. This position requires a strategic thinker to develop and implement effective marketing plans that drive business growth and enhance brand visibility. You will collaborate closely with cross-functional teams to translate market insights into actionable strategies, ensuring alignment with the company's overall objectives and competitive positioning. This is a key opportunity to influence the company's marketing direction and contribute to its long-term success within the dynamic Jakarta market.

About the Role

This role involves developing and executing comprehensive marketing strategies to achieve specific business goals. You will analyze market trends, competitor activity, and customer behavior to identify opportunities and formulate effective plans. The position requires translating strategic vision into practical initiatives and measuring their impact to ensure continuous improvement.

Key Responsibilities

• Develop and implement marketing strategies aligned with company objectives and market opportunities.
• Conduct market research and competitive analysis to inform strategic decisions.
• Collaborate with sales, product development, and communications teams to ensure cohesive marketing efforts.
• Monitor campaign performance and analyze data to optimize strategies and maximize ROI.
• Present strategic recommendations and campaign results to senior management.
• Stay abreast of industry trends and emerging marketing channels.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in a marketing strategy role, preferably within a similar industry.
• Proven ability to develop and execute effective marketing strategies.
• Strong analytical skills with experience using relevant marketing analytics tools.
• Excellent communication and presentation skills to articulate complex strategies clearly.
• Ability to work collaboratively within a team environment and manage multiple priorities.
• Understanding of digital marketing channels and traditional marketing principles.

What We Offer

We provide a competitive compensation package and a comprehensive benefits program designed to support your professional and personal well-being.