Marketing Logistik (All Indonesia)

PT Lestari JayaRaya is seeking a dedicated Marketing Logistik professional to drive the marketing strategy for their logistics operations across all regions of Indonesia. Based in Jakarta, this role focuses on promoting the company's logistics services and enhancing brand visibility within the competitive transportation and supply chain sector.

About the Role

The successful candidate will be responsible for developing and executing comprehensive marketing plans specifically tailored to the logistics market. This involves identifying target audiences, crafting compelling messaging, and implementing campaigns to boost service awareness and adoption. The role requires a deep understanding of logistics challenges and opportunities within the Indonesian market.

Key Responsibilities

• Develop and implement marketing strategies and campaigns for logistics services targeting businesses and consumers across Indonesia.
• Conduct market research to identify trends, opportunities, and competitive positioning within the logistics sector.
• Collaborate with sales, product, and operations teams to ensure marketing initiatives align with service offerings and business goals.
• Manage digital marketing efforts, including social media, content creation, and online advertising, to increase brand reach and engagement.
• Analyze campaign performance metrics and provide regular reports to assess effectiveness and ROI.
• Support the development of promotional materials, trade show participation, and other marketing events.

Requirements

• Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3 years of experience in marketing, preferably within the logistics, transportation, or supply chain industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and tools.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Knowledge of Indonesian business culture and market dynamics is advantageous.