Head of Consumer Insights

Join Newbridge Alliance in Singapore as Head of Consumer Insights, where you will lead a pivotal function dedicated to uncovering the true needs and desires of our customers. This role is central to driving strategic decisions and ensuring our offerings resonate deeply with the market. You will be responsible for developing and executing a comprehensive consumer insights strategy that spans quantitative and qualitative research methodologies.

About the Role

You will build and lead the consumer insights function, establishing best practices and fostering a culture of data-driven decision-making. Your expertise will be crucial in translating complex research findings into actionable insights that directly inform product development, marketing strategies, and overall brand positioning. This is a senior leadership position requiring vision and the ability to influence key stakeholders across the organization.

Key Responsibilities

• Develop and manage the end-to-end consumer insights strategy, including research design, execution, and analysis.
• Lead and mentor a team of researchers, ensuring high-quality output and continuous skill development.
• Own and interpret quantitative data (surveys, analytics) and qualitative insights (interviews, focus groups) to identify customer needs, behaviors, and market trends.
• Conduct and oversee brand tracking studies to measure brand health and perception over time.
• Develop detailed customer segmentation models to identify distinct consumer groups and their specific requirements.
• Actively translate insights into clear recommendations and strategic initiatives for product, marketing, and innovation teams.
• Collaborate closely with cross-functional leaders (Product, Marketing, Sales) to ensure insights are effectively integrated into business plans.

Requirements

• Extensive experience (10+ years) in consumer insights, market research, or a related field, with a proven track record in leading research functions.
• Demonstrated expertise in designing and managing both quantitative and qualitative research projects.
• Strong analytical skills with the ability to synthesize complex data into compelling narratives and strategic recommendations.
• Exceptional leadership and people management abilities, with a focus on developing high-performing teams.
• Proven ability to influence senior stakeholders and drive organizational change based on research findings.
• Experience in developing customer segmentation strategies and brand tracking methodologies.
• Advanced degree in Marketing, Business, Psychology, or a related quantitative field is highly desirable.