Associate Director, Relationship Manager, PvB

Standard Charteredis seeking an Associate Director, Relationship Manager, PvB to drive excellence in our online customer experience. This pivotal role focuses on leveraging cookies and data insights to enhance website functionality and deliver personalized, seamless interactions for our users. You will be instrumental in ensuring our digital platforms not only operate efficiently but also anticipate and meet evolving customer needs, fostering greater engagement and satisfaction.

About the Role

You will lead the strategic development and execution of cookie-based personalization initiatives across our Singapore operations. This involves collaborating with cross-functional teams to implement solutions that balance user convenience with robust data privacy standards. Your expertise will be crucial in optimizing the online journey, ensuring every interaction is intuitive, efficient, and tailored to individual preferences, thereby strengthening customer loyalty and trust.

Key Responsibilities

• Develop and manage cookie strategies to improve website performance and user experience.
• Lead the personalization of customer journeys based on data insights and behavioral patterns.
• Ensure compliance with data privacy regulations while maximizing the value of user data.
• Collaborate with product, engineering, and marketing teams to integrate cookie solutions seamlessly.
• Monitor and analyze user feedback and performance metrics to refine cookie implementation.
• Provide expert guidance on best practices for data-driven personalization.

Requirements

• Proven experience in relationship management within a financial services or digital customer experience context.
• Deep understanding of cookie technology, data privacy frameworks (e.g., GDPR, PDPA), and their application in enhancing user experience.
• Strong analytical skills to interpret user data and translate insights into actionable personalization strategies.
• Excellent communication and stakeholder management abilities to influence cross-departmental initiatives.
• Ability to balance innovation with compliance and ethical considerations.
• Relevant degree in business, marketing, data science, or a related field.