Brand Manager (Manufacturing)

Monroe Consulting Group Indonesia, an executiverecruitment consultant company, is recruiting on behalf of a leading tableware manufacturing company experiencing continued growth. This presents a significant opportunity for a skilled Marketing / Brand Manager to join their team and play a pivotal role in shaping the brand's future within the competitive Indonesian market. The successful candidate will be instrumental in developing and executing comprehensive brand strategies designed to enhance market presence, drive consumer engagement, and ultimately contribute to the company's sustained success and expansion.

About the Role

The Brand Manager will be responsible for owning the overall brand strategy and ensuring its consistent and effective execution across all marketing channels. This involves deep market analysis, competitor benchmarking, and identifying key growth opportunities to position the brand favorably. The role requires a blend of creative vision and analytical rigor to translate strategic insights into actionable plans that resonate with target audiences and achieve business objectives.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with company goals and market dynamics.
• Lead the creation and management of marketing campaigns across digital, traditional, and experiential channels.
• Conduct market research and competitive analysis to inform brand positioning and messaging.
• Collaborate closely with cross-functional teams (sales, product development, design) to ensure brand consistency.
• Monitor brand performance metrics and provide regular reports on campaign effectiveness and ROI.
• Identify and capitalize on emerging market trends and consumer insights.
• Manage relationships with external agencies and partners involved in brand development.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of progressive experience in brand management, marketing, or a related role, preferably within the consumer goods or manufacturing sector.
• Proven track record of developing and executing successful brand strategies that drive measurable results.
• Strong understanding of market research methodologies and data analysis.
• Excellent strategic thinking, creative problem-solving, and communication skills.
• Ability to work effectively in a fast-paced, results-oriented environment and manage multiple priorities.
• Experience with digital marketing platforms and tools is highly desirable.